Lesson 2-5
The Untold Truth & Radical Marketing Approach Of vitaminwater
Directions: Work your way down the page. Watch all of the videos. Take the quizzes under each video. At the bottom of this webpage, you will see a link to an article. Read the article and fill out the notes worksheet.
Directions (continued): After you watch the video, preview the quiz below and take the quiz on Schoology.
Section 1: vitaminwater Displays
Directions (continued): After you watch the video, preview the quiz below and take the quiz on Schoology.
BELOW: vitaminwater (all lower case) differentiates it's product through extreme color and light. The displays are beautiful and unique. There is furniture and lighting specifically made for the product. Take a few moments to scroll through the pictures in the gallery below.
Section 2: vitaminwater Commercials
Directions (continued): After you watch the video, preview the quiz below and take the quiz on Schoology.
These are examples of vitaminwater commercials from the early 2000's
Kelly Clarkson (American Idol Winner)
Brian Urlacher (football) and David Ortiz (baseball)
Aaron Paul (Actor Breaking Bad)
Talking Water Container
50 Cent Commercial
Section 3: Funny Labels
Directions: After you watch the video, preview the quiz below and take the quiz on Schoology.
Examples Of Funny vitaminwater labels.
Part 4: Reading about Rohan Oza & vitaminwater
Directions: Read the article below (vitaminwater Article) and answer the questions on the worksheet.
The link below will take you to the worksheet.
English |
Spanish |
vitaminwater Article |
|
Worksheet (Original) |
Link to intro on old site: CLICK HERE
Directions: Read the following article about the branding approach taken by Vitamin Water.
| the_untold_truth_of_vitaminwater.docx |
After you read the article answer the following question.
| the_radical_approach_of_vitamin_water.pdf |
| marketing_lesson_plan_4-_vitamin_water.docx |