Research Project: Marketing Fails
Lesson 2-6
Directions:
1.) Break yourselves up in to small groups (preferably 4-5 people per group).
2.) Plan to create a PowerPoint or Canva presentation to answer the following questions on the case study below:
A.) What is the name of the company? Give a brief history of the company.
B.) What products and or services does this company offer?
C.) Show the advertisement that went horribly wrong and explain why things went wrong. (Attach videos if possible and/or images)
D.) Describe what the fallout was from this advertisement. In other words how did customers react? What did the marketing team not consider?
E.) How much did it cost the company? How much did it damage the brand?
F.) What steps did the company take to fix things?
G.) Does this mistake still affect the company/brand today?
3.) Download the powerpoint template below. (If you choose to use Canva you will need to copy and paste the 7 questions above).
4.) Use Google and YouTube to research. Be prepared to present your marketing fail case study to the class. You will be graded on the strength of your presentation and the quality of your powerpoint. Choose a case study below.
5.) You will need to present your work to get full credit. When you are ready, email your project to me at [email protected] and I will put it on the board for you to present.
1.) Break yourselves up in to small groups (preferably 4-5 people per group).
2.) Plan to create a PowerPoint or Canva presentation to answer the following questions on the case study below:
A.) What is the name of the company? Give a brief history of the company.
B.) What products and or services does this company offer?
C.) Show the advertisement that went horribly wrong and explain why things went wrong. (Attach videos if possible and/or images)
D.) Describe what the fallout was from this advertisement. In other words how did customers react? What did the marketing team not consider?
E.) How much did it cost the company? How much did it damage the brand?
F.) What steps did the company take to fix things?
G.) Does this mistake still affect the company/brand today?
3.) Download the powerpoint template below. (If you choose to use Canva you will need to copy and paste the 7 questions above).
4.) Use Google and YouTube to research. Be prepared to present your marketing fail case study to the class. You will be graded on the strength of your presentation and the quality of your powerpoint. Choose a case study below.
5.) You will need to present your work to get full credit. When you are ready, email your project to me at [email protected] and I will put it on the board for you to present.
This Is The Template You Will Use
| marketing_fails_presentation_2.pptx |
Examples Of Marketing Fails
You may research and pick your own marketing fail to research and present on.
Student Work
| donna_and_terri_marketing_fails.pptx |
| jared_salinas_dove_prstn.pptx |
| yohairamarketing_fail.pptx |
| luis_mateo_carlos_luna_marketing_fails_presentation.pptx |
| julie_joya_marketing_fails__4_.pptx |
| briana_diannamarketing_fails_presentation.pptx |
| marketing_lesson_plan_9-_marketing_fails_project.docx |