Lesson 4-5
Product Marketing Of A Global Brand: Nike & Lexus
Directions
Directions: Please download the attachment below and print if you need to make up the work. Work your way down this webpage and watch every video on the right.
Downloads: (Lesson In Spanish Below)
Do Now
Directions (Continued): Watch the short video below. It will help you complete the Do Now on the worksheet.
Video Segment 1
Directions (Continued): After you finish the Do Now, listen to Video Segment 1 below. This will help you complete questions 1 and 2 on the worksheet. You also have a quiz. You can preview the questions in the link below. You will take your quiz on Schoology.
Directions (Continued): You can preview the quiz questions in the link below. Take the quiz on Schoology.
Video Segment 2
Directions (Continued): After you finish the Do Now and Video Segment 1, listen to Video Segment 2 below. This will help you complete questions 3 and 4 on the worksheet. You also have a quiz. You can preview the questions in the link below. You will take your quiz on Schoology.
To fill out question 3 on your worksheet, you may use the text below.
Here are brief descriptions for each type of marketing:
- Advertising: Paid promotional activities that aim to reach a broad audience through various media channels, such as TV, radio, print, and digital ads, to increase brand visibility and drive sales.
- Public Relations (PR): The practice of managing a brand's reputation and building positive relationships with the public and media through strategic communication and events.
- Market Research: The process of gathering and analyzing data about consumers, competitors, and market trends to make informed business decisions and guide marketing strategies.
- Social Media Marketing: Using social media platforms to engage with audiences, promote products or services, and build brand loyalty through targeted content and interactions.
- Content Marketing: Creating and sharing valuable, relevant content to attract, inform, and engage an audience, ultimately driving profitable customer action.
- SEO (Search Engine Optimization) Marketing: Optimizing website content to improve its ranking on search engines, increasing organic visibility and attracting more traffic.
- Pricing: Setting strategic product or service prices based on costs, market demand, competition, and perceived value to maximize sales and profitability.
- Copywriting: Writing persuasive and compelling text for advertisements, websites, and other marketing materials to motivate customers to take specific actions.
- Direct Response Marketing: A marketing approach that encourages immediate action from consumers, often through calls-to-action in ads, emails, or other direct communication methods.
Directions (Continued): After you finish watching the videos take the quiz on Schoology. Please note that you could preview the questions in the link below.
| marketing_lesson_plan_2-_product_marketing_of_a_global_brand-_nike___lexus.docx |