Activity In English
Activity In Spanish
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ABOUT THIS LESSON: In this lesson, you will learn to think through the lens of a local business person. Think about it; global companies like Nike have the financial firepower to hire a well known and well loved brand ambassador to pitch and sell their products. Local businesses have to choose different tactics. You will also learn about using a data driven approach to inform you about supply and demand. A great website to learn about demand is Google Trends. Google Ads and the Census Bureau site are fantastic as well, but the most entry level way for young marketers to research demand is through using Google Trends.
Part 1 will begin with a review of what you learned in Product Marketing Of A Global Brand: Nike & Lexus. As the video elapses, you will learn the perspective of having a local businesses and the strategies needed to succeed locally. Marketing is arguably more essential for small and local businesses. But they have
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