Marketing Module 6

Directions: Click on the links below to go to the web pages for each lesson. Each lesson will contain the content that you need to successfully complete the assignment. 

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Our Marketing Textbook & Syllabus

Textbook

Syllabus In English ​Syllabus In Spanish Schoology

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Module 6: Marketing Starts With Customers

Lesson & Title	Assigned	Class Time	Textbook?	Video Time	Read Time	Quizzes	Questions
Lesson 6-1: Marketing Starts With Customers	1/5/26	1 Class	Yes	9:12	13:13	2	10
Lesson 6-2: What Motivates Buyers	1/9/26	1 Class	Yes	14:15	16:12	2	18
Lesson 6-3: Influencing Consumer Decisions	1/12/26	1 Class	Yes	10:03	14:16	2	12
​Lesson 6-4: Case Study Sears Roebuck	1/13/26	1 Class	No	18:44	12:36	5	23
​Lesson 6-5: Why People Buy (Part 1)	1/14/26	1 Class	No
​Lesson 6-6: Why People Buy (Part 2)	1/14/26	.5 Class	No
Lesson 6-7: Consumer Behavior	Value		No
Lesson 6-8: ​Transactional Marketing Vs. Relationship Marketing	Value	.5 Class	No
Lesson 6-9: ​Persuasive Techniques In Advertising (Ethos, Pathos, Logos)	Value		No
​Lesson 6-10: Make A QR Code Flyer & Link It To Businesseducationny.com (Project Grade)	1/8/26	Half Class	No	5:00
Lesson 6-11: Atmospherics Collage (Project Grade)	1/6/26	2 Classes	No	16:33	3:23	Project	Project
Lesson 6-12: End Of Module Quiz	Independent	Independent	No