Mr. Kazanjian Marketing Lessons

Directions: Click on the links below to go to the web pages for each lesson. Each lesson will contain the content that you need to successfully complete the assignment. 

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Our Marketing Textbook & Syllabus

Textbook

Syllabus In English ​Syllabus In Spanish Schoology

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Module 5: Marketing Information & Research

Lesson & Title	Assigned	Class Time	Textbook?	Video Time	Read Time	Quizzes	Questions
Lesson 5-1: Textbook Chapter 5-1 Understanding The Need For Market Information	12/4/25	1 Class	Yes	7:35	7:02	2	26
​Lesson 5-2: Textbook Chapter 5-2 Finding & Managing Marketing Information	12/5/25	1 Class	Yes	8:29	18:45	2	12
Lesson 5-3: Textbook Chapter 5-3 Using Marketing Research​	-	1 Class	Yes	10:07	13:01	4	27
Lesson 5-4: Textbook Chapter 5-4​ Collecting Primary Data	-	1 Class	Yes	12:38	9:47	5	26
Lesson 5-5: How Do Marketers Acquire Consumer Data?​	-	1 Class	No	16:47	13:13	3	30
Lesson 5-6: Cutting The Line	-	Half Class	No	5:10	11:47	1	6
Lesson 5-7: Mail Merge (Spamming 20th Century Style) ​(Project Grade)​	12/8/25	2 Days	No	15:10	0:00	Project	Project
Lesson 5-8: Create A Marketing Survey ​(Project Grade)​	12/2/25	2 Days	No	8:30	6:27	Project	Project
​Lesson 5-9: Do Market Research & Design A T-Shirt (Project Grade)	12/8/25	2 Days	No	12:15	8:30	Project	Project
​Lesson 5-10: Demographics Data Is Dying, Psychographic Data Is On The Rise	-	Half Class	No	4:29	9:30	2	15
​Lesson 5-11: End Of Module Quiz	-	Independent	Independent	0:00	15:00	3	60