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  • Marketing
    • Marketing Introduction
    • Module 1: Marketing Today & Tomorrow
    • Module 2 Socially Responsive Marketing
    • Module 3: Marketing Begins With Economics
    • Module 4: The Basics Of Marketing
    • Module 5: Marketing Information & Research
    • Module 6: Marketing Starts With Customers
    • Module 7: Competition Is Everywhere
    • Module 8: E-Commerce And Virtual Marketing
    • Module 9: Developing A Marketing Strategy & Marketing Plan
  • Desktop Publishing
  • CFM 25-26
  • CPU APP COLLEGE
    • Part 1 Excel 200
    • Part 2 Excel 201 Advanced
    • Part 3: Microsoft Access 500
    • Part 4: Mr. Kazanjian's Tips & Tricks

Mr. Kazanjian Marketing Lessons

Directions: Click on the links below to go to the web pages for each lesson. Each lesson will contain the content that you need to successfully complete the assignment. 

Our Marketing Textbook & Syllabus

Textbook
Syllabus In English
​Syllabus In Spanish
Schoology

Module 4: The Basics Of Marketing

Lesson & Title
Assigned
Class Time
Textbook?
Video Time
Read Time
Quizzes
Questions
Lesson 4-1: Changes In Today's Marketing
4/4/25
1 Class
Yes
10:27
13:23
2
19
Lesson 4-2: Planning A Marketing Strategy
4/7/25
1 Class
Yes
7:46
14:10
4
23
Lesson 4-3: Understanding Consumers & Competitors
4/8/25
1 Class
Yes
7:53
11:05
3
22
​Lesson 4-4: The Varied Role Of Marketing
4/22/25
Half Class
Yes
7:57
6:25
1
19
​Lesson 4-5: Seth Godin On Branding​
4/22/25
Half Class
No
2:46
7:13
No Quiz
No Quiz
​Lesson 4-6: ​Product Marketing Of A Global Brand: Nike & Lexus
4/23/25
1 Class
No
16:35
4:30
3
14
Lesson 4-7: Packaging
4/24/25
1 Class
No
17:32
3:05
2
17
Lesson 4-8: C To C Marketing
4/25/25
Half Class
No
14:02
4:13
2
9
​Lesson 4-9: Types Of Consumer Products
4/25/25
Half Class
No
7:09
5:43
2
12
Lesson 4-10: ​Plumbers Need Marketing Too
4/28/25
1 Class
No
19:59
3:42
2
16
​Lesson 4-11: FOMO  (Project Grade)
4/9/25
2 Classes
No
Project
Project
Project
Project
Lesson 4-12: End Of Module Quiz
Independent
Independent
No
0:00
15:00
1
50

Mr. Kazanjian's Business Class
Hempstead High School
Room A112
​[email protected]

  • Home
  • CPU Applications
  • Marketing
    • Marketing Introduction
    • Module 1: Marketing Today & Tomorrow
    • Module 2 Socially Responsive Marketing
    • Module 3: Marketing Begins With Economics
    • Module 4: The Basics Of Marketing
    • Module 5: Marketing Information & Research
    • Module 6: Marketing Starts With Customers
    • Module 7: Competition Is Everywhere
    • Module 8: E-Commerce And Virtual Marketing
    • Module 9: Developing A Marketing Strategy & Marketing Plan
  • Desktop Publishing
  • CFM 25-26
  • CPU APP COLLEGE
    • Part 1 Excel 200
    • Part 2 Excel 201 Advanced
    • Part 3: Microsoft Access 500
    • Part 4: Mr. Kazanjian's Tips & Tricks