Our Marketing Textbook & Syllabus
Module 1: Marketing Today & Tomorrow
Marketing is a dynamic and essential function in business, focused on creating and maintaining satisfying exchanges between businesses and customers. It involves diverse activities like advertising, product management, distribution, pricing, and customer relationship management, making it critical for success across industries. Historically, marketing has evolved from basic production and distribution to customer-centric strategies like the marketing concept, emphasizing customer needs in product development and delivery. Today, innovations such as relationship marketing and employee empowerment enhance customer loyalty and satisfaction. Furthermore, marketing principles are widely applied beyond businesses, benefiting organizations like schools, hospitals, and nonprofits in meeting their objectives effectively.
Lesson & Title |
Assigned |
Class Time |
Textbook? |
Video Time |
Read Time |
Quizzes |
Questions |
Lesson 1-1: What Is Marketing? |
9/4/25 |
1 class |
Yes |
21:38 |
10:08 |
3 |
19 |
Lesson 1-2: Business Needs Marketing |
9/5/25 |
1 class |
Yes |
18:55 |
17:06 |
2 |
16 |
Lesson 1-3: Understanding The Marketing Concept |
9/8/25 |
1 class |
Yes |
10:15 |
8:49 |
2 |
7 |
Lesson 1-4: The Changing Role Of Marketing |
9/9/25 |
1 class |
Yes |
12:41 |
14:40 |
2 |
20 |
9/10/25 |
½ class |
No |
4:45 |
7:21 |
1 |
9 |
|
Lesson 1-6: Death Of The Central Market |
9/10/25 |
½ class |
No |
0:00 |
8:56 |
1 |
9 |
Lesson 1-7: The Emerging Metaverse |
9/11/25 |
½ class |
No |
13:45 |
4:57 |
1 |
9 |
Lesson 1-8: Affiliate Marketing |
9/11/25 |
½ class |
No |
24:20 |
0:00 |
4 |
16 |
Lesson 1-9: Alexa Is CREEPY |
9/11/25 |
½ class |
No |
0:00 |
8:24 |
1 |
12 |
Lesson 1-10: Comparison Of 20th & 21st Century Marketing (Project Grade) |
- |
2 classes |
No |
5:34 |
30:00 |
Project |
Project |
Lesson 1-11: Test Review |
- |
Independent |
No |
0:00 |
0:00 |
1 |
50 |