7-4 Learning About The Competition

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Directions: Read chapter 7-4 (pages 199-203) of the textbook and watch the videos below. After you read chapter 7-4, I strongly suggest that you preview the questions (link below under the videos) before you take the quiz on Schoology.

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Discuss the types of information businesses need to know about their competitors.

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Describe the kinds of activities businesses engage in to gain marketing intelligence.

Lesson 7-4​ Preview Quiz