7-2 Positioning For Competitive Advantage
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Worksheet |
Worksheet |
Directions: Read chapter 7-2 (pages 189-193) of the textbook and watch the videos below. After you read chapter 7-1, I strongly suggest that you preview the questions (link below) before you take the quiz.
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Video 1
Explain the various bases for positioning a product to distinguish it from the competition.
Video 2
Describe the three common positioning strategies.
Take The Quiz
Directions: Preview the questions below. Take the quiz on Schoology.