7-1 Focusing On Market Segments
Directions: Read chapter 7-1 (pages 182-188) of the textbook and watch the videos below. After you read chapter 7-1, I strongly suggest that you preview the questions (link below) before you take the quiz. Once you start the quiz, you have 20 minutes. You can only take the quiz once.
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Worksheet |
Worksheet |
Video 1
Describe how marketers can be segmented by geographic location, demographic characteristics, psychographics, product usage, and benefits derived.
Video 2
Explain how to evaluate market potential and calculate market share.