Test Review Worksheets	Practice Quizzes	Higher Level Questions
Test Review For  Lessons 6-1, 6-2, 6-3	Practice Quiz	Lesson 6-1 Higher Level Question:  Task: Answer the following prompt in a 2 paragraph response.  Prompt: ​Paragraph 1.) Explain Maslow's Hierarchy Of Needs. Paragraph 2.) How does Maslow’s Hierarchy of Needs apply to marketing? ​Lesson 6-2 Higher Level Question: Task: Answer the question below in a one paragraph anecdote that answers all parts of the prompt below. Prompt: Think about a recent significant purchase you made (e.g., phone, clothing, tech, or service). Describe how you went through each of the five steps in the consumer decision-making process. Be sure to include examples of your motivations (emotional, rational, or patronage) and how they influenced your choices. Lesson 6-3 Higher Level Question: Task: Answer the questions below in two complete sentences. Prompts: - What are the three types of decision making?   - Why do marketers need to know which type of decision making customers are using?
Test Review For Lessons 6-4, 6-5, 6-6	Practice Quiz	Lesson 6-4 Higher Level Question: Task: Answer the question below in a one paragraph response that answers all parts of the prompt below. ​ Prompt: What led to Sears downfall? How has the downfall of Sears taught businesses about adapting to consumer behavior? ​Lesson 6-5 Higher Level Question: Task: Choose one of the four questions below to answer and then copy and paste that question to your response. Formulate your answer in a well written paragraph. Be sure that you understand the other questions for the test. Prompts: (Choose One) What are some situational factors that marketers can control in a retail environment? What are the benefits and drawbacks of multi-level marketing? In what ways do companies use “herd behavior” to generate sales? Why is it harder to say "no" when someone you know is trying to sell you something? ​ ​Lesson 6-6 Higher Level Question: Task: Answer the question below in a short response response that answers all parts of the prompt below. Prompt: What are the Big Five personality traits? List them and explain them.
Test Review For Lessons 6-7, 6-8, 6-9	Practice Quiz	Lesson 6-7 Higher Level Question: Task: Answer the prompt below in a short response response that answers all parts of the prompt below. ​ Prompt: Why did Starbucks fail in Australia? Lesson 6-8 Higher Level Question: Task: Answer the prompt below in a short response response that answers all parts of the prompt below. Prompts: What is transactional marketing? What is relationship marketing? Lesson 6-9 Higher Level Question: Task: Answer the prompt below in a short response response that answers all parts of the prompt below. Prompt:  1.) Define Ethos, Pathos and Logos. 2.) Why are emotional appeals powerful in advertising?

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