Lesson 5-9
​Do Market Research & Design A T-Shirt

English
Spanish
French
Worksheet
Worksheet
Worksheet
Worksheet 2
Worksheet 2
Worksheet 2
LESSON SUMMARY: 

Lesson Objectives & Instructional Outcomes
Lesson Objectives
  1. Understand the marketing concept and its focus on consumer needs.
  2. Learn to use Google Trends and data.census.gov for market research.
  3. Analyze search data to identify consumer interest over time and by region.
  4. Use demographic and economic data to assess market viability.
  5. Develop a business pitch supported by market research.

​Instructional Outcomes
  1. Define and apply the marketing concept to a real-world product idea.
  2. Extract relevant trend data using Google Trends.
  3. Identify regional demand based on keyword interest.
  4. Locate and interpret demographic data from census sources.
  5. Present a data-supported marketing proposal for a targeted product.
Aim & Essential Questions
Aim: How can data-driven market research support a successful product launch?

Essential Questions:
  1. What tools can marketers use to understand consumer interests and regional trends?
  2. How does analyzing demographic and income data help target a specific market?
  3. What role does the marketing concept play in guiding product decisions?
Vocabulary
  1. Marketing Concept – A business philosophy that prioritizes customer needs during product planning and execution.
  2. Market Research – The process of gathering, analyzing, and interpreting information about a market.
  3. Target Market – A specific group of consumers a company aims to reach.
  4. Demographics – Statistical data about a population, including age, income, and education.
  5. Google Trends – A tool to analyze the popularity of search queries across time and geography.
  6. Snipping Tool – A screen capture utility used to gather visual data.
  7. Consumer Interest – The level of public attention or enthusiasm about a product, trend, or topic.
  8. Region/Subregion – A geographical area used in data analysis to determine interest concentration.
  9. Average Income – The mean income level of residents in a given area.
  10. Business Proposal – A formal presentation of ideas backed by research to gain support or investment.
Questions For Instructional Time
  1. What does the marketing concept mean, and why is it important?
  2. What trends did you observe in the Google Trends data?
  3. How did comparing search terms like “Knicks” and “Nets” help you make a decision?
  4. Why is it important to look at income data when launching a product?
  5. Which region showed the highest interest in the Knicks, and why is that valuable?
  6. How can you use screenshots and snipping tools to build a visual business case?
  7. Why is demographic data from data.census.gov important for your business pitch?
  8. What conclusions can you draw about customer preferences from your research?
  9. How do you justify your T-shirt decision to a group of investors?
  10. In what other scenarios might marketers use tools like Google Trends and census data?

Do Now:

Prompt:
You are now a T-shirt entrepreneur. Before choosing a design, write down:
  • One sports team you think is popular.
  • A region where you think that team might have many fans.
  • One reason you think people in that region would buy a T-shirt related to that team.

Step 1: Watch The Video

Important Time Stamps:

0:00-0:51 Background Information On Project
0:51-0:56 Google Trends & Data.Census.gov
0:56-2:50 What I Want You To Do On Google Trends (Part 1)
2:50-3:30 Filling In The Worksheet. You Have Investors!
3:30-5:42 What I Want You To Do On Google Trends (Part 2)
5:42-7:50 Taking Screenshots To Add To Your Worksheet
7:50-10:28 What I Want You To Do On Data.Census.Gov
10:28-12:15 Answering Question 2 On The Worksheet

Step 2: Download These Worksheets

You will use the blank worksheet to do your work. Be sure to add screenshots of your data. Be sure to back up your answer for question 2 with the data put on the sheet. 
I did a teacher example for you. You should watch the video (above) and use my example as a basis for what you create. 

Step 3: Read The Rubric

Step 3: Use These Websites To Do Market Research

(Explained In Video)

1.) Google Trends: Google Trends is a free online tool provided by Google that analyzes the popularity of search queries across various regions and languages. It displays how frequently specific terms are entered into Google's search engine over time, offering visual insights through graphs and data comparisons. Users can explore trending topics, compare the relative interest of different search terms, and filter results by geography, time range, category, and type of search (e.g., web, image, news, YouTube). Marketers, researchers, and journalists commonly use Google Trends to identify emerging interests, seasonal patterns, and geographic differences in public attention. For the purposes of this project, we are going to use the data that we find on Google Trends to prove we are tuned in with demand (we identify a trend and an ideal time for a T-Shirt campaign. 

2.) United States Census Site is the U.S. Census Bureau’s primary platform for accessing data collected through various national surveys, including the Decennial Census, American Community Survey (ACS), and Economic Census. It provides users with free access to a wide range of demographic, social, economic, and housing statistics about the U.S. population. The site features customizable search tools, interactive tables, maps, and downloads to help users find and analyze data by location, topic, or dataset. Researchers, policymakers, educators, and businesses use the platform to inform decisions, conduct studies, and understand population trends across states, counties, cities, and neighborhoods. For the purposes of this project, we will use this site to verify that a given US city has enough people with excess disposable income to target for a marketing campaign. 

Extra Credit

For Extra Credit on this project, go to Canva.com and create the design for the actual T-Shirt. The video below will give you an example.
marketing_lesson_plan_7-_do_market_research_and_design_a_product.docx
File Size: 257 kb
File Type: docx
Download File

Mr. Kazanjian's Business Class
Hempstead High School
Room A112
​[email protected]