Lesson 4-8
B2C, B2B, B2G, C2C
LESSON SUMMARY:
Marketing strategies have evolved significantly, expanding beyond traditional B2C (Business to Consumer) models to include B2B (Business to Business), B2G (Business to Government), and C2C (Consumer to Consumer) models. In B2C, businesses target individual consumers through emotional marketing aimed at fostering brand loyalty. In contrast, B2B focuses on building relationships with other businesses, emphasizing efficiency and return on investment. B2G involves formal transactions with government entities, requiring compliance with strict regulations. C2C, often facilitated by online platforms like eBay, focuses on consumer exchanges, where individuals buy and sell goods directly to one another.
C2C commerce has gained traction with the rise of the internet, enabling consumers to trade goods through various platforms, reminiscent of traditional flea markets. This model allows individuals to sell second-hand items or resell products, often relying on community reviews and ratings to build trust among buyers. The shift towards online C2C transactions has transformed how consumers interact commercially, further emphasizing the importance of peer recommendations and competitive pricing in this model.
The success of C2C commerce is exemplified by platforms like eBay and Etsy, where individuals can sell both new and used items. While the market is competitive, especially for high-demand goods like sneakers, there are various strategies for reselling. These include refurbishing used shoes, sourcing from department stores, or targeting hype releases. Each method presents unique challenges and requires a strategic approach to establish a profitable operation. Ultimately, understanding these diverse marketing models is crucial for effectively engaging with target audiences and optimizing business goals.
Marketing strategies have evolved significantly, expanding beyond traditional B2C (Business to Consumer) models to include B2B (Business to Business), B2G (Business to Government), and C2C (Consumer to Consumer) models. In B2C, businesses target individual consumers through emotional marketing aimed at fostering brand loyalty. In contrast, B2B focuses on building relationships with other businesses, emphasizing efficiency and return on investment. B2G involves formal transactions with government entities, requiring compliance with strict regulations. C2C, often facilitated by online platforms like eBay, focuses on consumer exchanges, where individuals buy and sell goods directly to one another.
C2C commerce has gained traction with the rise of the internet, enabling consumers to trade goods through various platforms, reminiscent of traditional flea markets. This model allows individuals to sell second-hand items or resell products, often relying on community reviews and ratings to build trust among buyers. The shift towards online C2C transactions has transformed how consumers interact commercially, further emphasizing the importance of peer recommendations and competitive pricing in this model.
The success of C2C commerce is exemplified by platforms like eBay and Etsy, where individuals can sell both new and used items. While the market is competitive, especially for high-demand goods like sneakers, there are various strategies for reselling. These include refurbishing used shoes, sourcing from department stores, or targeting hype releases. Each method presents unique challenges and requires a strategic approach to establish a profitable operation. Ultimately, understanding these diverse marketing models is crucial for effectively engaging with target audiences and optimizing business goals.
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Do Now 1: have you or a family member ever bought or sold something on eBay or Facebook marketplace? If yes what was the experience like?
Do Now 2: Have you ever bought or sold something second hand? In other words, have you ever bought/sold something from another person rather than a company?
B2C Marketing, B2B Marketing, B2G Marketing, C2C Marketing
Directions: Watch the video, read the short blurb and then do the two ABSURDLY EASY quizzes.
Note: I want you to focus on the two higher level questions because it can help you in the future.
Note: I want you to focus on the two higher level questions because it can help you in the future.
Marketing Strategies For B2C, B2B,
Marketing strategies vary significantly across the B2C (Business to Consumer), B2B (Business to Business), B2G (Business to Government), and C2C (Consumer to Consumer) business models, as each model targets different audiences with distinct needs, expectations, and communication channels.
B2C (Business to Consumer)
In the B2C model, businesses focus on selling products or services directly to individual consumers. The marketing efforts here are often emotional and aimed at creating brand loyalty through advertisements, promotions, and storytelling that appeal to personal desires or lifestyle. Marketers use mass marketing techniques such as social media ads, TV commercials, and email campaigns to engage consumers. The key is to make the product or service appear indispensable to the everyday life of the consumer, with a focus on convenience, affordability, or luxury, depending on the target market.
B2B (Business To Business):
B2B marketing, on the other hand, targets other businesses as clients, and the approach is typically more transactional and relationship-based. The decision-making process in B2B transactions often involves multiple stakeholders and is driven by factors like ROI (return on investment), efficiency, and long-term value. B2B marketers use a mix of direct selling, trade shows, professional networking, and content marketing to provide detailed information and build trust with potential clients. The content often focuses on how the product or service can improve the client’s operations or contribute to their business success. B2B is usually initiated by a representative (a salesperson) of a company reaching out to leadership in another company. Example Of Direct Selling: The salesperson will explain that their product or service will help the other company and it is his/her job to illustrate how. There is minimal advertising that happens in B2B marketing.
B2G (Business To Government):
B2G marketing involves businesses that sell products or services to government entities. In this model, marketing tends to be more formal and governed by regulations. The sales cycle is often long, and procurement processes require companies to adhere to strict standards and compliance rules. Marketers in this space need to focus on demonstrating reliability, cost-effectiveness, and compliance with government requirements. B2G marketing frequently involves responding to government RFPs (Requests for Proposals), attending government contract expos, and engaging in networking with public sector decision-makers. There is no advertising that happens. Could you imagine a company that makes nuclear weapons putting advertisements on television or on the internet?
C2C (Consumer to Consumer)
Finally, C2C marketing revolves around the exchange of goods or services between individual consumers, typically through platforms like eBay, Craigslist, or specialized apps. Marketing in C2C models is largely facilitated by the platform itself, which provides tools for users to post products and engage with potential buyers. The trust in C2C transactions is built on community reviews, ratings, and peer recommendations. Consumers market to each other by creating compelling listings, leveraging social proof, and offering competitive prices. In this model, the buyer-seller relationship is often more informal, and marketing strategies are more about trust-building than traditional advertising.
Each of these models requires different marketing tactics, emphasizing the need for tailored approaches to effectively engage with the target audience and meet specific business goals.
B2C (Business to Consumer)
In the B2C model, businesses focus on selling products or services directly to individual consumers. The marketing efforts here are often emotional and aimed at creating brand loyalty through advertisements, promotions, and storytelling that appeal to personal desires or lifestyle. Marketers use mass marketing techniques such as social media ads, TV commercials, and email campaigns to engage consumers. The key is to make the product or service appear indispensable to the everyday life of the consumer, with a focus on convenience, affordability, or luxury, depending on the target market.
B2B (Business To Business):
B2B marketing, on the other hand, targets other businesses as clients, and the approach is typically more transactional and relationship-based. The decision-making process in B2B transactions often involves multiple stakeholders and is driven by factors like ROI (return on investment), efficiency, and long-term value. B2B marketers use a mix of direct selling, trade shows, professional networking, and content marketing to provide detailed information and build trust with potential clients. The content often focuses on how the product or service can improve the client’s operations or contribute to their business success. B2B is usually initiated by a representative (a salesperson) of a company reaching out to leadership in another company. Example Of Direct Selling: The salesperson will explain that their product or service will help the other company and it is his/her job to illustrate how. There is minimal advertising that happens in B2B marketing.
B2G (Business To Government):
B2G marketing involves businesses that sell products or services to government entities. In this model, marketing tends to be more formal and governed by regulations. The sales cycle is often long, and procurement processes require companies to adhere to strict standards and compliance rules. Marketers in this space need to focus on demonstrating reliability, cost-effectiveness, and compliance with government requirements. B2G marketing frequently involves responding to government RFPs (Requests for Proposals), attending government contract expos, and engaging in networking with public sector decision-makers. There is no advertising that happens. Could you imagine a company that makes nuclear weapons putting advertisements on television or on the internet?
C2C (Consumer to Consumer)
Finally, C2C marketing revolves around the exchange of goods or services between individual consumers, typically through platforms like eBay, Craigslist, or specialized apps. Marketing in C2C models is largely facilitated by the platform itself, which provides tools for users to post products and engage with potential buyers. The trust in C2C transactions is built on community reviews, ratings, and peer recommendations. Consumers market to each other by creating compelling listings, leveraging social proof, and offering competitive prices. In this model, the buyer-seller relationship is often more informal, and marketing strategies are more about trust-building than traditional advertising.
Each of these models requires different marketing tactics, emphasizing the need for tailored approaches to effectively engage with the target audience and meet specific business goals.
Higher Level Question: Case Study 1: eBay Entrepreneur (Consumer To Consumer)
Task: Write a one paragraph response to the prompt below the video.
Higher Level Question: Case Study 2- The ART Of Reselling Sneakers
Task: Write a one paragraph response to the prompt below the video.
