End Of Module Review Packets & Practice Quizzes
Directions: Download the Test Review Worksheets. Then take the practice quizzes. Keep taking these quizzes until you get 100%
Test Review Worksheets |
Practice Quizzes |
Higher Level Questions |
Lesson 4-1: A.) Explain how marketing today differs from marketing in the past. B.) Show why understanding customers is crucial to applying the marketing concept. Lesson 4-2: Explain how the marketing concept changes the way businesses plan their products and marketing strategies. In your response, discuss the importance of identifying customer needs, market segments, and developing an effective marketing mix. Include specific examples to support your explanation. Lesson 4-3: How can understanding the consumer decision-making process help a business create a stronger marketing strategy in a competitive market? Lesson 4-4: A.) Explain how the role of marketing differs in various types of businesses. B.) Identify ways marketing is used by non-business organizations. |
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Lesson 4-5: How does Seth Godin’s view of branding challenge the idea that a brand is mainly a logo, slogan, or advertisement? Lesson 4-6: A:) Assess the effectiveness of Nike's marketing strategies in connecting with consumers. B:) Summarize how Nike builds its brand and why it justifies its premium pricing. C:) Do the best (highest quality or highest value) products become the most successful, or does the better brand win every time? Lesson 4-7: A.) Explain the difference between primary and secondary packaging B.) How can packaging do more than simply hold or protect a product, and how might a company use packaging to create value, influence customer perception, and stand out from competitors? |
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Lesson 4-8: Prompt Video 1: How does a consumer-to-consumer seller build trust and compete successfully when they are selling products that already have established brands? Prompt Video 2: How can a teenage sneaker reseller use marketing skills like research, pricing, customer trust, and safe selling practices to turn a small amount of startup capital into a profitable C2C business? (IMPORTANT: Please note that you will not have access to the videos on the test) Lesson 4-9: How should marketers change their strategy depending on whether a product is a convenience good, shopping good, specialty good, or unsought good? Lesson 4-10: Lesson 4-10 has a question that must be submitted BEFORE the test. I will count what you submit to Schoology for Lesson as your test response. |