Lesson 4-11 Fear Of Missing Out
This Lesson Counts As A Project Grade
LESSON SUMMARY: In this lesson you will learn about the advertising strategy of FOMO (Fear Of Missing Out). You will watch a FOMO masterclass and then you will create your own FOMO advertisement. Mr. K. hopes that you don't wimp out and you make a video instead of a print advertisement.....But the most important thing to show to get credit is a knowledge of FOMO. Cell Phones are allowed (and needed) for this project.
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FOMO = Fear Of Missing Out
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- Have you ever bought something (or thought about buying something) because you feared that you would never get a chance to get as good of a deal again? |
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- Or.....did you ever buy a product because you KNEW it was super rare (scarce) and you feared that you would never have an opportunity to buy it again anywhere else? |
Final Thought: FOMO in Marketing has evolved, but it is not a new thing!
Part 2, Section 1: OK Mr. Kazanjian, what are we doing?
You Will Be Making A FOMO Advertisement: The video below will teach you more about FOMO and what YOU need to do today!
Video Summary: FOMO Advertising Techniques
The video begins with an introduction to FOMO, which stands for "fear of missing out," and showcases a product demonstration of the ShamWow towel by Vince. He emphasizes the towel's unique features, such as its ability to absorb up to 20 times its weight in liquid and its versatility for various uses, including drying cars and cleaning spills. The advertisement employs persuasive language and practical examples to highlight the ShamWow's effectiveness, encouraging viewers to consider its value over traditional paper towels. The segment concludes with a special offer, suggesting urgency by promoting a limited-time deal that includes additional free products, effectively utilizing FOMO to drive consumer interest.
In the latter part of the video, Mr. Kazanjian shifts focus to teaching viewers about effective advertising techniques that leverage FOMO. He outlines several strategies, including displaying stock levels, creating time constraints, and instilling a sense of competition among potential buyers. The creator encourages viewers to apply at least one FOMO technique in their advertisements, recommending video formats over traditional print. He also provides resources for creating engaging video content, such as free editing tools, and shares a humorous personal example to illustrate how to effectively capture an audience's attention while promoting a product.
The video begins with an introduction to FOMO, which stands for "fear of missing out," and showcases a product demonstration of the ShamWow towel by Vince. He emphasizes the towel's unique features, such as its ability to absorb up to 20 times its weight in liquid and its versatility for various uses, including drying cars and cleaning spills. The advertisement employs persuasive language and practical examples to highlight the ShamWow's effectiveness, encouraging viewers to consider its value over traditional paper towels. The segment concludes with a special offer, suggesting urgency by promoting a limited-time deal that includes additional free products, effectively utilizing FOMO to drive consumer interest.
In the latter part of the video, Mr. Kazanjian shifts focus to teaching viewers about effective advertising techniques that leverage FOMO. He outlines several strategies, including displaying stock levels, creating time constraints, and instilling a sense of competition among potential buyers. The creator encourages viewers to apply at least one FOMO technique in their advertisements, recommending video formats over traditional print. He also provides resources for creating engaging video content, such as free editing tools, and shares a humorous personal example to illustrate how to effectively capture an audience's attention while promoting a product.
Part 2, Section 2: Read The Article
The article explains that FOMO (fear of missing out) marketing is a strategy that uses people’s natural anxiety about missing rewarding experiences to drive consumer action. It defines FOMO as a psychological trigger and highlights its effectiveness, especially among millennials and social media users, many of whom make impulsive purchases because they fear missing opportunities. The article emphasizes that while FOMO can be powerful, it must be used carefully to avoid appearing manipulative or alienating customers.
It then outlines 14 practical FOMO marketing tactics businesses can use to boost sales, including showing real-time purchases, highlighting best-selling items, emphasizing scarcity (like low stock), using countdown timers, and leveraging social proof such as reviews or user activity. Other strategies include creating exclusivity, expiring content, promoting user-generated experiences, and offering limited-time rewards. Across these examples, the core idea is to combine urgency, scarcity, and social influence to encourage quicker purchasing decisions and increase conversions.
Click one of the links below to read the article. You can even have it read to you by a narrator with a great voice!
It then outlines 14 practical FOMO marketing tactics businesses can use to boost sales, including showing real-time purchases, highlighting best-selling items, emphasizing scarcity (like low stock), using countdown timers, and leveraging social proof such as reviews or user activity. Other strategies include creating exclusivity, expiring content, promoting user-generated experiences, and offering limited-time rewards. Across these examples, the core idea is to combine urgency, scarcity, and social influence to encourage quicker purchasing decisions and increase conversions.
Click one of the links below to read the article. You can even have it read to you by a narrator with a great voice!
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Part 2, Section 3: Our Rubric (How You Are Graded)
Directions: This rubric will show you how you are graded. Please note that there is a rubric and a WIMP OUT rubric! But please don't WIMP OUT!!!!
Part 2, Section 4: How To Make A Video
How To Use Canva Video Editor
The video is a tutorial-style walkthrough where the creator demonstrates how to use Canva’s built-in video editing tools to produce professional-looking content without needing complex software like Final Cut Pro or Photoshop. Using a sample project—a short promotional trailer for a studio called “White Bike Studios”—the creator shows how to import clips and images, trim and arrange them on a timeline, add animations, transitions, and text, and adjust colors and lighting. The video emphasizes Canva’s simplicity and accessibility, highlighting features like drag-and-drop editing, preset animations, timing controls, and built-in music and design elements that make it easy for beginners to create polished videos.
It also explores more advanced features such as adding overlays, customizing fonts and spacing, recording yourself directly in the platform, and using background removal to place the speaker into the scene. Throughout, the creator compares Canva’s ease of use to traditional editing tools, noting how tasks that normally require manual work are automated. The video concludes by showcasing the finished project and encouraging viewers to try Canva Pro, emphasizing the flexibility of editing across devices and the platform’s potential for both casual creators and aspiring professionals.
It also explores more advanced features such as adding overlays, customizing fonts and spacing, recording yourself directly in the platform, and using background removal to place the speaker into the scene. Throughout, the creator compares Canva’s ease of use to traditional editing tools, noting how tasks that normally require manual work are automated. The video concludes by showcasing the finished project and encouraging viewers to try Canva Pro, emphasizing the flexibility of editing across devices and the platform’s potential for both casual creators and aspiring professionals.
How To Use InShot Video Editor
How To Edit A TikTok Video
The video is a step-by-step tutorial showing how to create and edit TikTok videos entirely within the TikTok app, emphasizing that you don’t need advanced equipment or software to produce high-quality content. The creator walks through the full three-stage process—recording, editing, and posting—demonstrating how to film clips using timers and filters, organize and trim footage, add music and adjust sound levels, and enhance videos with transitions, effects, text, captions, and stickers. The tutorial highlights key features like “adjust clips” for precise editing, green screen effects, and text-to-speech, while also sharing practical tips for making the editing process smoother and more efficient. Overall, the video showcases TikTok’s powerful built-in tools and explains how using them strategically can help users quickly create engaging videos and grow their audience.