Lesson 3-11: Business Cards Project
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Rubric |
Rubric |
Lesson Summary: The Art of Marketing and Creative Business Cards
The video explores the origins of the word "marketing," linking it to cattle farming, where the healthiest cows are more likely to sell, emphasizing the importance of visibility in business. It contrasts this with the camouflage of an octopus, suggesting that businesses should stand out like a neon octopus in a city. The presenter introduces a project where viewers will create unique business cards using Canva, showcasing 30 innovative designs that highlight creativity and functionality, such as a rippable personal trainer card, a yoga instructor's straw card, and a card that doubles as a cheese grater. These examples illustrate how distinctive business cards can capture attention and convey information, encouraging viewers to think outside the box in their marketing efforts.
The video explores the origins of the word "marketing," linking it to cattle farming, where the healthiest cows are more likely to sell, emphasizing the importance of visibility in business. It contrasts this with the camouflage of an octopus, suggesting that businesses should stand out like a neon octopus in a city. The presenter introduces a project where viewers will create unique business cards using Canva, showcasing 30 innovative designs that highlight creativity and functionality, such as a rippable personal trainer card, a yoga instructor's straw card, and a card that doubles as a cheese grater. These examples illustrate how distinctive business cards can capture attention and convey information, encouraging viewers to think outside the box in their marketing efforts.
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Do Now: Has anyone ever handed you a business card? What were your thoughts?
Directions: Watch the video below. Go to canva.com and create a business card for your future business.
How you are graded.
Look at the rubric below to see how you are graded.
Please Note:
Use CANVA.COM To Create Your Business Card. In order to get full credit, you must:
1.) Remove the background of an image that you want to use on your business card using REMOVE.BG. Use this image as part of your business card's design.
1.) Remove the background of an image that you want to use on your business card using REMOVE.BG. Use this image as part of your business card's design.
2.) Choose a business card template in Canva and change it to make it your own. Change the name and information.
3.) Make sure that your business card is very easy to read.
4.) When you are done, call me over and I will go through the rubric and grade it.
3.) Make sure that your business card is very easy to read.
4.) When you are done, call me over and I will go through the rubric and grade it.
