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Lesson 3-1
​Scarcity &
​Private Enterprise

Textbook Chapter 3-1
Scarcity & Private Enterprise
Textbook Pages 60-65

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LESSON SUMMARY
​Lesson 3-1 "Scarcity & Private Enterprise" outlines key economic concepts and the functioning of America's private enterprise economy. It emphasizes the importance of economic understanding in effective marketing, explaining that marketing is not solely based on creativity but also relies on economic principles. The text introduces key terms such as scarcity, private enterprise, profit motive, demand, and supply, and discusses the basic economic problem of unlimited wants versus limited resources, which leads to scarcity. It details how economic systems are structured around three fundamental questions: what to produce, how to produce, and for whom to produce, with distinctions made between controlled, free, and mixed economies.

The document further describes the characteristics of the U.S. private enterprise economy, highlighting the independence of producers and consumers and the limited role of government. It identifies consumers as those who purchase goods and services based on their needs and available resources, while producers are businesses that create products for profit. The relationship between supply and demand is explored, illustrating how market dynamics govern economic decisions. Additionally, it discusses the role of government in regulating unfair practices and ensuring societal welfare, using the example of a potential teen social club to demonstrate the interactions between consumer needs, producer decisions, and government involvement in a private enterprise economy.

Lesson Objectives & Instructional Outcomes
Lesson Objectives:
  1. Define scarcity and explain its impact on economic decisions.
  2. Differentiate between controlled, free, and mixed economies.
  3. Explain the basic characteristics of America's private enterprise economy.
  4. Illustrate the role of consumers and producers in a private enterprise economy.
  5. Analyze how economic forces influence business and consumer decisions.

​Instructional Outcomes:
  1. Students will clearly articulate the concept of scarcity and provide real-world examples.
  2. Students will compare and contrast different economic systems effectively.
  3. Students will identify and explain at least three core characteristics of the U.S. private enterprise economy.
  4. Students will describe the roles and interactions between producers and consumers.
  5. Students will discuss the government's role in regulating the economy within a private enterprise system.
Aim & Essential Questions
Aim: To understand scarcity as the fundamental economic problem and explore how America's private enterprise economy addresses this issue.

​Essential Questions:
  • What is scarcity and why is it the basic economic problem?
  • How do different economic systems address scarcity?
  • What are the defining features of America's private enterprise system?
  • What roles do consumers, producers, and the government play in a private enterprise economy?
  • How do economic decisions impact businesses, consumers, and society as a whole?

Vocabulary
  1. Scarcity: The condition that results from limited resources being insufficient to meet unlimited wants and needs.
  2. Controlled economy: An economic system where the government makes all decisions regarding resources and production.
  3. Free economy (Market economy): An economic system based on individual ownership of resources with minimal government interference.
  4. Mixed economy: An economic system combining elements of both controlled and free economies.
  5. Private enterprise: An economic system characterized by private ownership of resources and businesses operating with limited government intervention.
  6. Profit motive: The incentive for businesses to increase their profits.
  7. Value: An individual assessment of the worth of a product or service relative to alternatives.
  8. Demand: The quantity of a product consumers are willing and able to purchase at a given price.
  9. Supply: The quantity of a product that producers are willing and able to offer at various prices.
  10. Consumer: An individual who purchases products or services to satisfy personal needs.
Higher Level Questions
  1. What is scarcity, and how does it affect your daily life?
  2. How do businesses decide what products to produce in a private enterprise system?
  3. Can you provide examples of resources that are scarce and explain why?
  4. What is the difference between a controlled economy and a free economy?
  5. How does the profit motive influence the decisions made by businesses?
  6. Why is consumer choice critical in a private enterprise system?
  7. When might the government intervene in a private enterprise economy?
  8. What role does supply and demand play in determining prices?
  9. How does competition affect producers and consumers in a private enterprise economy?
  10. How do producers gather information to make effective business decisions?
  11. Investigate a recent economic event and assess how it reflects the principles of scarcity and resource allocation.
  12. Formulate a strategy for a new business idea based on the needs and wants of consumers in your community.
  13. Draw conclusions about how consumer choices can influence producer decisions in a private enterprise economy.
  14. Assess the role of government regulation in a mixed economy and its impact on businesses and consumers.
  15. Analyze the effectiveness of America’s private enterprise economy in addressing consumer needs compared to a controlled economy.
  16. Critique the balance between government intervention and free market principles in promoting economic growth.
  17. Create a detailed plan for launching a new product, incorporating economic principles such as demand, supply, and profit motive.
  18. Design a marketing campaign that addresses the economic concepts of scarcity and consumer choice, demonstrating your understanding of how these factors influence purchasing behavior.

Do Now: “List three items you want but feel you can't easily obtain. Why do you think these items are difficult to get?”

​Is it because of scarcity?


Do Now 2: Wealth Distribution In The United States

Many people would title this, "When Capitalism Goes Wrong". 67% of the wealth in the United States belongs to 10% of people. 
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A List Of Socialist Economies That Failed

Here is a list of countries that attempted socialism (or significant socialist economic policies) but eventually faced severe economic, political, or social challenges, ultimately abandoning or significantly modifying their socialist models:
  1. Soviet Union (USSR) (1922–1991) Collapsed economically due to inefficiencies, corruption, centralized planning failures, and political instability.
  2. Venezuela (1999–Present) Adopted socialist policies under Hugo Chávez; currently facing severe economic crisis, hyperinflation, shortages, and mass migration.
  3. Cuba (1959–Present, ongoing economic struggles) Experienced chronic economic problems and shortages, partially relaxed state-controlled economy since the 1990s, but maintains one-party socialist rule.
  4. East Germany (German Democratic Republic) (1949–1990) Experienced economic stagnation, extensive surveillance state, leading to mass emigration and eventual reunification with West Germany.
  5. Poland (1945–1989) Economic failures under socialism culminated in shortages, strikes (notably Solidarity movement), and eventual transition to market economy.
  6. Romania (1947–1989) Extreme poverty, shortages, oppressive dictatorship under Nicolae Ceaușescu led to violent revolution and abandonment of socialism.
  7. Hungary (1949–1989) Economic stagnation and social discontent triggered reforms and transition toward a market economy.
  8. Czechoslovakia (1948–1989) Economic inefficiency and political repression prompted the peaceful "Velvet Revolution," transitioning away from socialist policies.
  9. Yugoslavia (1945–1992) Attempted "worker self-management" socialism, leading to mounting economic problems, ethnic tensions, and ultimately violent breakup.
  10. Bulgaria (1946–1989) Experienced severe economic stagnation and corruption, resulting in peaceful transition away from socialism.
  11. Albania (1944–1992) Extreme isolationist socialism led to poverty, economic collapse, and eventually transition to a market economy.
  12. Ethiopia (1974–1991) Socialist Derg regime caused famine, economic collapse, and violent civil conflict.
  13. Mozambique (1975–1990) Implemented socialist policies post-independence, faced economic decline, civil war, eventually shifting toward market reforms.
  14. Angola (1975–1991) Socialist economic policies led to economic hardship and civil war; later transitioned towards market-oriented reforms.
  15. Zimbabwe (1980–Present) Socialist-inspired policies under Robert Mugabe resulted in hyperinflation, economic collapse, severe poverty, and political instability.​

These countries represent prominent examples of nations whose socialist experiments resulted in economic hardships or eventual abandonment of the socialist system, shifting toward market-oriented economies.

And Then There Is China....

The Chinese economy is best described as a mixed or hybrid economy, incorporating elements of both capitalism and state-directed command planning. Since the economic reforms initiated by Deng Xiaoping in 1978, China has adopted many capitalist principles, such as market competition, private entrepreneurship, foreign investment, and free trade zones. This has resulted in rapid economic growth, turning China into one of the largest economies globally, driven primarily by export-oriented manufacturing, private sector innovation, and foreign trade.

However, China's economy retains significant features of a command economy, including substantial government involvement in strategic sectors like finance, energy, telecommunications, and infrastructure. The Chinese government sets broad economic goals through periodic five-year plans, manages currency values, controls capital flows, and operates influential state-owned enterprises. This blend allows the Chinese Communist Party to maintain political authority and steer economic outcomes while still benefiting from the dynamism and efficiency associated with market mechanisms.
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Quiz 1: Textbook Chapter 3-1 Scarcity & Private Enterprise

Section: The Importance Of Economic Understanding

Directions: Your first quiz is on the first section of Chapter 3-1 titled The Importance Of Economic Understanding. This section goes from pages 60-62. Watch the video below, read the summary and take the quiz below. 
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Summary of The Importance Of Economic Understanding (Pages 60-62)

Effective marketing is often misunderstood as being purely about creativity. While creative strategies can attract customers and boost sales, knowledgeable marketers recognize that marketing is a scientific process grounded in economic principles. Understanding economics enhances decision-making, leading to higher customer satisfaction and increased profits. Furthermore, knowing the types of competition businesses face helps marketers make better decisions, as competition often requires specific strategies tailored to economic realities.


The fundamental economic problem arises from the fact that people's wants and needs are unlimited, but resources are limited. This imbalance creates scarcity, meaning choices and trade-offs must be made about how to allocate resources. For example, producing cars requires glass, rubber, steel, and plastic, which are also needed for other products. Therefore, society must decide how to allocate these limited resources, determining which products and services are produced and which needs are satisfied.

Every economy must address three basic questions: What goods and services will be produced? How will they be produced? And for whom will they be produced? The way these questions are answered shapes the type of economic system a society has. The distribution of resources, the satisfaction of needs, and even resource costs depend on the economic system in place.

​Economic systems vary in how they make decisions. In a controlled economy, the government controls resources and answers the three basic economic questions. In a free economy, also known as a market economy, individuals own the resources and make decisions independently, without government intervention. A mixed economy is a combination of both, with some goods and services provided by the government and others by private enterprise.

Directions (Continued): After you watch the video, read the chapter section and the summary, take the quiz on Schoology. You can preview the questions below. 
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Lesson 3-1 Quiz A

Directions (Continued): The video (above) will help you answer the following worksheet questions.
Worksheet Questions From Video 1
 
1.)Identify the basic economic problem.
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
 
2.)According to the video, why is gold valuable? (4 reasons listed)
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Quiz 2: Textbook Chapter 3-1 Scarcity & Private Enterprise

Section: America's Private Enterprise Economy

Directions: Your second quiz is on the second section of Chapter 3-1 titled America's Private Enterprise Economy. This section goes from pages 63-65. Watch the video below, read the summary and take the quiz below.
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Summary of America's Private Enterprise Economy (Pages 63-65)

In the United States, the economic system is often referred to as a private or free enterprise economy. This system is defined by the independent decisions made by businesses and consumers with minimal government intervention. The government's role is primarily regulatory, stepping in only when necessary to protect individuals or society from harm. A key feature of this system is that businesses and individuals have the freedom to make decisions based on profit and value, respectively, which drives production and consumption.


The private enterprise economy is characterized by several important factors. First, resources of production are owned and controlled by individual producers. Producers make decisions based on the profit motive, aiming to use resources in ways that generate the most profit. Consumers, on the other hand, make decisions about purchases based on value, comparing the worth of products and services against other alternatives. The government typically remains uninvolved in the exchange between producers and consumers unless societal or individual harm is evident.

Consumers play a critical role in the economy by using their limited resources to satisfy their needs and desires. They select products and services based on the belief that they will provide the greatest satisfaction for the price. The relationship between the quantity of a product that consumers are willing to buy and the price is known as demand. In a private enterprise economy, consumers have the freedom to choose from various options, making decisions that best suit their personal needs and financial constraints.

​Producers, or businesses, use their resources to develop and offer products and services to consumers. Their goal is to make a profit by supplying goods that consumers want or need. The relationship between the quantity of a product that producers are willing to supply and the price is called supply. Producers must gather information about consumer needs and preferences to offer products that will sell well. Although government intervention is minimal in a private enterprise economy, it may step in if there is unfair treatment or potential harm to society.

Directions (Continued): After you watch the video, read the chapter section and the summary, take the quiz on Schoology. You can preview the questions below. 
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Lesson 3-1 Quiz B​

Directions (Continued): The video (above) will help you answer the following worksheet questions.
Questions From Video 2

​1.)Describe how America’s private enterprise economy works.
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Higher Level Question:

Task: Use the textbook and/or conduct internet research to answer the following questions in a two paragraph response. 

How do businesses decide what products to produce in a private enterprise system?

Who makes decisions about products in a controlled economy?

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Mr. Kazanjian's Business Class
Hempstead High School
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  • Home
  • CPU Applications
  • Marketing
    • Marketing Introduction
    • Module 1: Marketing Today & Tomorrow
    • Module 2 Socially Responsive Marketing
    • Module 3: Marketing Begins With Economics
    • Module 4: The Basics Of Marketing
    • Module 5: Marketing Information & Research
    • Module 6: Marketing Starts With Customers
    • Module 7: Competition Is Everywhere
    • Module 8: E-Commerce And Virtual Marketing
    • Module 9: Developing A Marketing Strategy & Marketing Plan
  • Desktop Publishing
  • CFM 24-25
  • CPU APP COLLEGE
    • Part 1 Excel 200
    • Part 2 Excel 201 Advanced
    • Part 3: Microsoft Access 500
    • Part 4: Mr. Kazanjian's Tips & Tricks