Directions: Below are the review worksheets, quizzes and (essay) test questions for module two. Download each review sheet and take each review test. Go back to the individual lessons to answer the test questions.
Test Review Worksheets |
Practice Quizzes |
Test Questions |
Directions: Write a response to the question below. Your response should be well written with proper sentence structure, capitalization and punctuation. The minimum length of your response is one paragraph. Lesson 2-1: Formulate an opinion on whether marketing adds costs to a consumer or adds value to the market as a whole. Lesson 2-2: According to the the textbook chapter 2-2, what are the three main criticisms of marketing? List each criticism and define each in a sentence or two. Lesson 2-3: Evaluate the role of social responsibility in modern marketing. In your response, explain how consumerism, government regulation, and ethical business practices influence company behavior. Then, analyze whether businesses are truly motivated by ethical responsibility or by the desire to maintain profit and public image. Support your answer with examples. Lesson 2-4: Evaluate the impact of Edward Bernays on modern marketing and public opinion. In your response, explain how he used psychology and media to influence consumer behavior, analyze the ethical implications of his strategies, and determine whether his contributions to marketing have had a more positive or negative effect on society. Support your answer with specific examples. Lesson 2-5: Explain how Rohan Oza’s marketing strategies helped make Vitamin Water successful. In your answer, describe at least two strategies used and explain why they were effective in attracting consumers. Lesson 2-6: Describe and give examples of muckraking in the 21st century. Compare it to what you learned about the muckrakers (above). Explain to me who are the muckrakers of today? Are there more muckrakers today than there were in the past? Are the muckrakers of today able to create as much social change as the muckrakers of the early 20th century? Lesson 2-7: Analyze the ethical failures in the Volkswagen “Clean Diesel” scandal and their impact on consumers, the company, and the industry. In your response, explain what greenwashing is, evaluate how Volkswagen’s actions affected consumer trust and business performance, and determine whether companies can fully recover from major ethical violations. Support your answer with evidence and examples. Lesson 2-8: Answer the three prompts in a short response essay. - What role do regulatory agencies like the FTC play in addressing deceptive marketing? - Does the FTC have the amount of workers or technology needed to regulate marketing at the present? - Should there be stricter penalties for businesses that engage in deceptive marketing? Why or why not? Lesson 2-9: Explain what it means to “round up” at the register for charity. Then describe one benefit and one drawback of this practice, and give your opinion on whether it is a good idea or not. Use examples to support your answer. |
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