Chapter 1-2

Chapter1-2 is pages 11-17 of the textbook. 

Goals

Explain why businesses need marketing.

Understand how marketing developed as a part of business.

​Describe the functions of business.

Essential Questions

​Why is marketing needed?

How did Marketing develop in business?

What are the functions of business?

How do the various business functions coordinate with each other?

Vocabulary

self-sufficient, bartering, specialization of labor, money system, central market, production, merchandising, operations, accounting and finance, management

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​Video 1: Explain Why Businesses Need Marketing

Preview the quiz questions below.

Lesson 1-2 Quiz A

Take the quiz on Schoology.

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​Video 2: Understand How Marketing Developed As A Part Of A Business

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​Video 3: Describe The Functions Of A Business

Please note, to take the quiz below, you will need the textbook. Preview the quiz questions below.

Lesson 1-2 Quiz B

After you finish the quizzes, please complete your worksheet.

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Worksheet	Worksheet	​Worksheet

Part 1: Read The Chapter & Preview The Quiz

Directions: Read chapter 1-2 (pages 11-17) of the textbook. After you read chapter 1-2, I strongly suggest that you preview the questions (link below) before you take the quiz. Once you start the quiz, you have 20 minutes. You can only take the quiz once. 

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Preview The Questions	Preview The Questions	Preview The Questions

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​​Part 2: Take The Quiz

Take The Quiz

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​Part 3: Videos & Worksheet

Directions: After you take the quiz, Mr. Kazanjian will give you the worksheet. Use the videos below to help you answer the questions.​

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Video 1: Explain Why Businesses Need Marketing

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Video 2: Understand How Marketing Developed As A Part Of A Business

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Video 3: Describe The Functions Of A Business

Paper Quiz (SKIP THIS)

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Paper Quiz	Paper Quiz

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