Textbook Chapter 1-1: What Is Marketing

Textbook pages 4-10
Goals
Understand the importance of studying marketing.
Explain what marketing is and describe important marketing functions.
Define marketing.
Essential Questions
Why study marketing?
Where does marketing take place?
How do businesses use marketing?
What are marketing job opportunities?
What is marketing?
What are the marketing functions?
How do companies use the marketing functions?
Understand the Marketing Core Standards for employment. (How to get a job in marketing)
Vocabulary
Marketing

Do Now: What do you know of the word marketing? Try to define it.

Worksheet For Notes

English
Spanish
Worksheet
Worksheet
Notes Worksheet
Notes Worksheet

Part 1

Directions: Watch the next 3 videos and then take the quiz on Schoology. 

Why Study Marketing?

Where Does Marketing Take Place?

How Do Businesses Use Marketing?

The three videos above will help you answer the questions in the attachment below:

Part 2

What Is Marketing? Part 1

The video above will help you answer the questions in the attachment below:

Part 3:
The Marketing Functions (The PARTS Of Marketing)

Directions: Use the video above (OR THE INDIVIDUAL PARTS OF THIS VIDEO BELOW) and the What Is Marketing? graphic below to answer questions on the quiz. You can preview the quiz questions  by hitting the button below.

Note: Please note that all of the videos below are segments from the long video above.

The Marketing Functions: Market Planning

The Marketing Functions: Product & Service Management

​The Marketing Functions: Distribution

​The Marketing Functions: Pricing

​The Marketing Functions: Promotion

​The Marketing Functions: Selling

​​The Marketing Functions: Marketing Information Management

​The Marketing Functions: Financing

​The Marketing Functions: Risk Management

Textbook Chapter 1-1 Quiz

Directions: Preview the questions below and then take the quiz.

Mr. Kazanjian's Business Class
Hempstead High School
Room A112
​[email protected]