Section 1: Introduction
Directions: Watch the video below. This video will explain to you what this project is about in general terms.
What Is A Survey?
A survey is a method of collecting data from a sample of individuals to gather information, opinions, or feedback on specific topics or issues.
Why Do People Create Surveys?
People create surveys to systematically collect data and insights from a group of individuals in order to understand opinions, behaviors, preferences, or demographics on a particular topic or issue.
Section 2: I Want You To Use Microsoft Forms
Directions: This video will show you how to get to Microsoft Forms.
Section 3: What I Want From You
Directions: Watch the video below. This video will give what I specifically want from you on this project.
Surveys Are ESPECIALLY IMPORTANT In Marketing
Marketers create surveys to gain valuable insights into consumer preferences, behaviors, and attitudes, enabling them to tailor their strategies and campaigns more effectively. By understanding their target audience's needs and desires through surveys, marketers can develop targeted messaging, refine product offerings, and optimize promotional efforts to drive engagement and sales.
Think of the Marketing Concept (using the needs of customers as the primary focus during planning, production, pricing, distribution, and promotion of a product or service).
If a business is not aware of customer needs and preferences, that business will wind up wasting a LOT of money in creating something that people don't want. Surveys are a way that marketers become more aware of customer needs.
If a business is not aware of customer needs and preferences, that business will wind up wasting a LOT of money in creating something that people don't want. Surveys are a way that marketers become more aware of customer needs.
What Does Our Textbook Say About Surveys?
Our textbook advises that most surveys use closed- ended questions that offer two or more choices. On occasion (in much more rare circumstances) researchers will use open-ended questions to develop additional understanding.
So What Are You Going To Do?
Yep! You guessed it! You are going to make a survey. There are two types that you can choose from below.
1.) Create a survey with at least 10 questions on an individual product. In this type of survey, you are measuring attitudes of the customer on that specific product. You can also look at the scope of the industry.
A good example of this is the last few pages of THIS DOCUMENT.
2.) Create a survey with at least 10 questions about something SPECIFIC at Hempstead High School (a class, an event, a room ....example: bathrooms), a sports field,
Remember the marketing concept! In order to make positive change (or justify keeping things as they are) you need to know your customer or audience.
1.) Create a survey with at least 10 questions on an individual product. In this type of survey, you are measuring attitudes of the customer on that specific product. You can also look at the scope of the industry.
A good example of this is the last few pages of THIS DOCUMENT.
2.) Create a survey with at least 10 questions about something SPECIFIC at Hempstead High School (a class, an event, a room ....example: bathrooms), a sports field,
Remember the marketing concept! In order to make positive change (or justify keeping things as they are) you need to know your customer or audience.
For This Survey I Want You To Stick To CLOSE ENDED Questions
Types Of Survey Questions On Microsoft Forms
Microsoft Forms offers various question types to help you create interactive and effective surveys. Here are the main options:
- Choice:
Allows respondents to select one or more options from a list of choices. You can enable multiple selections and even add an "Other" option where respondents can type their answer. - Text:
Lets respondents enter freeform text answers. It can be used for short responses (e.g., a single word or sentence) or long answers (e.g., a paragraph). - Rating:
Lets you collect feedback on a scale. You can use numbers (e.g., 1-5) or symbols like stars or hearts. This is great for gauging satisfaction or preferences. - Date:
Allows respondents to select a date from a calendar. Ideal for scheduling or collecting date-specific information. - Ranking:
Lets respondents order a set of options based on their preference or importance. This helps you understand priorities or preferences. - Likert:
Used for matrix-style questions where respondents can rate multiple items using the same scale (e.g., "Strongly Agree" to "Strongly Disagree"). Great for measuring attitudes or opinions. - File Upload:
Enables respondents to upload files directly to the form. Useful for collecting documents, images, or other files related to the survey. - Net Promoter Score (NPS):
Measures customer loyalty by asking respondents to rate the likelihood of recommending a product or service on a 0-10 scale. - Yes/No:
A simplified format for binary responses, where respondents can answer "Yes" or "No." - Dropdown:
Similar to the "Choice" option but displayed as a dropdown menu to save space, making it ideal for longer lists of options. - Section:
Not a question type, but allows you to divide your form into sections to organize questions logically and improve respondent experience.
Be Sure To Title Your Survey & State It's Purpose
Directions: Watch video for section 3 for guidance on this part.
Section 4: YOUR RUBRIC! STUDY IT!
Old Lesson
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The Benefits Of Conducting Surveys
The Art Of Making Survey Questions
Video With Spanish Translations: CLICK HERE