Chapter 2: Socially Responsive Marketing
Lesson Name & Number |
Grading Category |
Vocabulary |
Goals |
2-1.) The Impact Of Marketing |
Classwork |
international trade |
-Explain how marketing affects businesses. -Describe marketing's impact on individuals. -Discuss ways marketing benefits society. |
2-2.) Criticisms Of Marketing |
Classwork |
green (environmental) marketing |
- Discuss three common criticisms of marketing. - Explain how marketing can be used to solve social problems. |
2-3.) Increasing Social Responsibility |
Classwork |
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