Lesson Number & Title	Grading Category	Vocabulary	Goals	Date Assigned
Lesson 1-1.)​ What Is Marketing?	Classwork ​And Quiz	marketing	- Understand the importance of studying marketing. - Explain what marketing is and describe important marketing functions. ​ ​- Define marketing
Lesson 1-2.) Business Needs Marketing	Classwork ​And Quiz	Self-sufficient, bartering, specialization of labor, money system, central market, production, merchandising, operations, accounting and finance, management	- Explain why businesses need marketing. - Understand how marketing developed as a part of a business. - Describe the functions of business.
Lesson 1-3.) Understanding The Marketing Concept	Classwork ​And Quiz	​Marketing concept, market, marketing mix, product, distribution (place), price, promotion	- Define the marketing concept. ​- Determine how businesses implement the marketing concept.
Lesson 1-4.) The Changing Role Of Marketing	Classwork ​And Quiz	relationship marketing, employee empowerment	- describe how businesses approach marketing differently today than they did in the past. - summarize how marketing is changing in business and other organizations.
Lesson 1-5.) Design A Business Card	Project	Canva, business card, self promotion	- Learn how to make your own business cards. - Learn how to print the business cards you make.
Lesson 1-6.)  Product Marketing Of A Global Brand: Nike & Lexus	Classwork ​And Quiz	generic, conformity, cost effectiveness	Value
Lesson 1-7.) The Dark Side Of Marketing	Classwork ​And Quiz	generic, conformity, cost effectiveness
Lesson 1-8: Consumer Behavior	​Classwork ​And Quiz	generic, conformity, cost effectiveness
Lesson 1-9 Redefining Marketing
Lesson 1-10 Marketing In North Korea

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