7-1 Focusing On Market Segments
Part 1: Read The Chapter & Preview The Quiz
Directions: Read chapter 7-1 (pages 182-188) of the textbook. After you read chapter 7-1, I strongly suggest that you preview the questions (link below) before you take the quiz. Once you start the quiz, you have 20 minutes. You can only take the quiz once.
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Part 2: Take The Quiz
Part 3: Videos & Worksheet
Directions: After you take the quiz, Mr. Kazanjian will give you the worksheet. Use the videos below to help you answer the questions.
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Worksheet |
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Video 1
Describe how marketers can be segmented by geographic location, demographic characteristics, psychographics, product usage, and benefits derived.
Video 2
Explain how to evaluate market potential and calculate market share.