Textbook Chapter 6-1
Marketing Starts With Customers
Directions: Thoroughly read chapter 6-1 of the textbook (pages 156-159) and then preview the quiz questions. Only AFTER you have read the chapter and previewed the questions, take the quiz below.
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Directions 2: After you read the chapter and take the quiz, Mr. Kazanjian will give you the worksheet (below). Once you complete it, store it in your binder.
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Describe the importance of understanding consumer behavior.
Demonstrate an understanding of consumers wants and needs