Directions: Thoroughly read chapter 5-1 of the textbook (pages 122-126) and then preview the quiz questions. Only AFTER you have read the chapter and previewed the questions, take the quiz below.
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Directions 2: After you read the chapter and take the quiz, you can complete your worksheet. The videos below will help you answer the questions. Once you complete it, store it in your binder.
Videos
Explain the importance of information in making Marketing decisions.
Describe the categories of information needed by marketers.