Mr. Kazanjian Marketing Lessons

Directions: Click on the links below to go to the web pages for each lesson. Each lesson will contain the content that you need to successfully complete the assignment. 

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Our Marketing Textbook & Syllabus

Textbook

Syllabus In English ​Syllabus In Spanish

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Module 4: The Basics Of Marketing

Lesson & Title	Assigned	Class Time	Textbook?	Video Time	Read Time	Quizzes	Questions
Lesson 4-1: Changes In Today's Marketing			Yes
Lesson 4-2: Planning A Marketing Strategy			Yes	Value
Lesson 4-3: Understanding Consumers & Competitors	Value		Yes
​Lesson 4-4: The Varied Role Of Marketing				Value
​Lesson 4-5: The Basics Of Branding​
​Lesson 4-6: ​Product Marketing Of A Global Brand: Nike & Lexus
Lesson 4-7: Packaging
Lesson 4-8: C To C Marketing
​Lesson 4-9: Types Of Consumer Products
Lesson 4-10: ​Plumbers Need Marketing Too
​Lesson 4-11: FOMO  (Project Grade)
Lesson 4-12: End Of Module Quiz