Part 1: Class Discussion
Directions Part 1: Contribute to the class discussion by answering the questions below.
What was the most expensive purchase that you ever made?
What types of research did you do before making this purchase?
What was the most expensive purchase that you ever made?
What types of research did you do before making this purchase?
The Consumer Decision Making Process Modeled
Here’s a scenario illustrating the consumer decision-making process with a teenager, Alex, purchasing a cell phone:
Scenario: Alex, a 16-year-old high school student, has realized that his current cell phone is outdated and often slows down when he tries to use apps, making it frustrating to stay connected with friends and complete school assignments.
RECOGNIZE: This leads him to recognize a need for a new, faster, and more reliable cell phone.
IDENTIFY: In the identify stage, Alex begins researching different cell phone brands and models. He checks online reviews, watches tech YouTube videos, and asks friends about their phones. He identifies several options that meet his basic needs, such as a good camera, sufficient storage, and a strong battery life, narrowing down his choices to a few popular models from different brands.
EVALUATE During the evaluate stage, Alex compares his options based on features, performance, and price. He looks at detailed reviews, considers special deals offered by carriers, and even visits a store to see the phones in person. After analyzing which phone offers the best combination of features within his budget, Alex decides on a model that has a high-quality camera and a long battery life, which are important to him.
DECIDE: Satisfied with his research, Alex reaches the decide stage and chooses to buy the selected phone through an online store offering a student discount. He completes the purchase, feeling confident that this model will meet his needs for both school and personal use.
After using the phone for a few weeks,
ASSESS: Alex assesses his decision. He finds that the phone runs smoothly, the camera quality is excellent, and the battery easily lasts throughout the day, confirming that he made a good choice. Next time he needs a new phone, he’ll likely consider the same brand, feeling it provides good value and reliability.
Scenario: Alex, a 16-year-old high school student, has realized that his current cell phone is outdated and often slows down when he tries to use apps, making it frustrating to stay connected with friends and complete school assignments.
RECOGNIZE: This leads him to recognize a need for a new, faster, and more reliable cell phone.
IDENTIFY: In the identify stage, Alex begins researching different cell phone brands and models. He checks online reviews, watches tech YouTube videos, and asks friends about their phones. He identifies several options that meet his basic needs, such as a good camera, sufficient storage, and a strong battery life, narrowing down his choices to a few popular models from different brands.
EVALUATE During the evaluate stage, Alex compares his options based on features, performance, and price. He looks at detailed reviews, considers special deals offered by carriers, and even visits a store to see the phones in person. After analyzing which phone offers the best combination of features within his budget, Alex decides on a model that has a high-quality camera and a long battery life, which are important to him.
DECIDE: Satisfied with his research, Alex reaches the decide stage and chooses to buy the selected phone through an online store offering a student discount. He completes the purchase, feeling confident that this model will meet his needs for both school and personal use.
After using the phone for a few weeks,
ASSESS: Alex assesses his decision. He finds that the phone runs smoothly, the camera quality is excellent, and the battery easily lasts throughout the day, confirming that he made a good choice. Next time he needs a new phone, he’ll likely consider the same brand, feeling it provides good value and reliability.
Part 2: Video & Textbook Reading
Directions Part 2: Watch the video below and then read chapter 4-3 (pages 105 through 110) in the textbook. After you watch the video and read the chapter, take the quiz below. After you finish, scroll down this page.
Part 3: Quiz
Directions Part 3: After you finish watching the video and reading the chapter, take the quiz. You can preview the questions below. Take the quiz on Schoology.
English |
Spanish |
Part 4: Worksheet
Directions Part 4: Once you finish the quiz, you can fill out your worksheet. Use the video and the textbook to help you do that.
Worksheet Question 1: Use this to fill out question 1 of your worksheet.
Here is a one-sentence summary for each of the five stages in consumer decision-making:
- Recognize: The purchasing process starts when the consumer realizes they have a need that requires fulfillment.
- Identify: Once a need is recognized, the consumer actively searches for products or services that could address that need.
- Evaluate: The consumer gathers information to compare options and assesses which choice best meets their needs.
- Decide: After evaluating options, the consumer makes a decision to select a choice, gather more information, or defer the decision.
- Assess: In the final step, the consumer reviews their choice to see if it met their need, influencing future purchase decisions.