Mr. Kazanjian Marketing Lessons
Directions: Click on the links below to go to the web pages for each lesson. Each lesson will contain the content that you need to successfully complete the assignment.
Our Marketing Textbook & Syllabus
Module 2: Socially Responsive Marketing
Lesson & Title |
Assigned |
Class Time |
Textbook? |
Video Time |
Read Time |
Quizzes |
Questions |
Lesson 2-1: The Impact Of Marketing |
No |
1 class |
Yes |
Value |
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Lesson 2-2: Criticisms Of Marketing |
No |
1 class |
Yes |
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Lesson 2-3: Increasing Social Responsibility |
No |
1 class |
Yes |
||||
Lesson 2-4: Case Study Of Ethical/Unethical Marketing; Smoking |
No |
1 class |
No |
||||
No |
1 class |
No |
|||||
No |
.5 (half class). |
No |
|||||
No |
.5 (half class). |
No |
|||||
Lesson 2-8: Bait & Switch And Car Dealerships |
No |
.5 (half class). |
No |
||||
Lesson 2-9: Rounding Up And Donations |
No |
.5 (half class). |
No |
||||
Lesson 2-10: Research Project: Marketing Fails (Project Grade) |
No |
2 classes |
No |
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Lesson 2-11: End Of Module Quiz 1 and End Of Module Quiz 2 |
No |
Independent |
No |