Textbook Chapter 2-2 Criticisms Of Marketing
Pages 41-46
Quiz 1: Textbook Chapter 2-2 Criticisms Of Marketing
Section: Common Complaints
Directions: Your first quiz is on the first section of Chapter 2-2 titled Common Complaints. This section goes from pages 41-44. Watch the video below, read the summary and take the quiz below.
Summary of Common Complaints (About Marketing)
- Marketing Causes Unneeded Purchases: Marketing often promotes products that consumers do not actually need, leading to dissatisfaction when they realize they made unnecessary purchases. This can result in returns, lost sales, and a damaged business reputation. Businesses must ensure that marketing aligns with customer needs to avoid this.
- Marketing Wastes Money: Some argue that marketing increases product prices, but economists suggest that in the long term, marketing can actually lower prices by increasing competition and product availability. The cost of marketing activities is about 50% of a product's price, but promotion and selling only represent a small portion of that.
- Marketing Is Not Always Needed: Poor-quality products can be sold through misleading marketing tactics, but in the case of high-quality products, marketing ensures consumers are aware of the product and its value. Without marketing, consumers would have to take on the responsibility of finding, purchasing, and transporting products, assuming all the risks involved.
Directions (Continued): After you watch the video, read the chapter section and the summary, take the quiz on Schoology. You can preview the questions below.
Quiz 2: Textbook Chapter 2-2 Criticisms Of Marketing
Section: Marketing Solves Problems
Directions: Your second quiz is on the second section of Chapter 2-2 titled Marketing Solves Problems. This section goes from pages 44-46. Watch the video below, read the summary and take the quiz below.
Summary of "Marketing Solves Problems":
Marketing can be misused, but when applied effectively, it contributes to solving societal problems and promoting social improvements. It raises public awareness of key issues such as health, education, and environmental concerns. For example, marketing campaigns have encouraged seatbelt use, quitting smoking, and supporting charitable causes. Green marketing promotes environmentally friendly practices. Furthermore, marketing helps balance supply and demand by distributing products where they are most needed, such as during times of drought or natural resource shortages, ultimately helping prevent or mitigate societal issues.
Marketing can be misused, but when applied effectively, it contributes to solving societal problems and promoting social improvements. It raises public awareness of key issues such as health, education, and environmental concerns. For example, marketing campaigns have encouraged seatbelt use, quitting smoking, and supporting charitable causes. Green marketing promotes environmentally friendly practices. Furthermore, marketing helps balance supply and demand by distributing products where they are most needed, such as during times of drought or natural resource shortages, ultimately helping prevent or mitigate societal issues.
Directions (Continued): After you watch the video, read the chapter section and the summary, take the quiz on Schoology. You can preview the questions below.
Questions On Worksheet
Directions: You have the worksheet in your packet. The videos that I linked to will help you solve the questions on the worksheet. (Note: They are the same as the videos above)